AI Driven Fashion
Tote is a discovery & analytics service provider for fashion brands and retailers
Decoding Fashion's DNA
We've broken down fashion into its simplest components with over 2000 attributes defined and more being added every day. Fashion products are tagged through these attributes to generate the most relevant insights.
This capability serves as the foundation for everything that we do for our partners.
To build meaningful connections between customers and retailers through data analytics
Become Demand Driven
The Growing Data Gap in Fashion
The retail landscape is changing from a push to pull model.
Translation: It's no longer just about showing your products to the right customers.
It's about having the right products for your customers.
Being competitive in today's fashion-retail landscape requires a level of data & technological capabilities that are expensive & inaccessible to most of the industry.
This has created a growing 'data gap' that creates an increasingly unfair playing field.
This is the problem we hope to solve.
(McKinsey - The State of Fashion 2019)
Our Advisory Board
We couldn't do it alone.
We've surround ourselves with the top experts in both tech and fashion.
Tote's advisory board is actively involved with the company's research and development, strategy, and growth.
Maxime Cohen, PhD
Bahar Satelli, PhD
Merchandising & B&P Advisor
Retail Analytics Advisor
Professor of retail management and operations management at McGill University, co-director of the Retail Innovation Lab. Previously at NYU Stern and Google AI with a Ph.D. in operations research from MIT
International retail leader with 25+ years in business strategy at brands like Holt Renfrew, La Senza, Sears, Call It Spring, Reitmans, and Frank and Oak. She is an active board member, advisor, and mentor
Senior data scientist in AI & Analytics. Forbes “Women in AI to Watch 2020.’ Bahar received her Ph.D. in computer science from Concordia University
Head of international markets merchandising at Calvin Klein. Global TED Speaker; TED talk on "How data is driving the future of fashion." 18+ years of experience in product development, buying, and merchandising
Better Planning is Better for the Planet
Around 30 percent of all clothes made around the world are never sold and the cost of this inventory distortion is estimated to be 210 billion USD.
We work with brand partners to reduce waste: by using data to effectively design, buy, and produce, we will reduce the amount of unsold products that end up in landfill.