AI Driven Fashion

Tote is a discovery & analytics service provider for fashion brands and retailers


Decoding Fashion's DNA

We've broken down fashion into its simplest components with over 2000 attributes defined and more being added every day. Fashion products are tagged through these attributes to generate the most relevant insights. 

This capability serves as the foundation for everything that we do for our partners.



To build meaningful connections between customers and retailers through data analytics

NYC Skyline BW
Screen Shot 2021-07-05 at 10.52.20 PM.png

Become Demand Driven

The Growing Data Gap in Fashion

The retail landscape is changing from a push to pull model. 

Translation: It's no longer just about showing your products to the right customers.
It's about having the right products for your customers.

Being competitive in today's fashion-retail landscape requires a level of data & technological capabilities that are expensive & inaccessible to most of the industry. 

This has created a growing 'data gap' that creates an increasingly unfair playing field. 

This is the problem we hope to solve.

(McKinsey - The State of Fashion 2019)

Meet The Founders


Jake Sytner

Chief Executive Officer

  • Grey LinkedIn Icon

Julie Tzeng

Chief of Strategy

  • Grey LinkedIn Icon

Cal Wilmott

Chief of Operations

  • Grey LinkedIn Icon

Our Advisory Board
& Partners

We couldn't do it alone.


We've surround ourselves with the top experts in both tech and fashion.


Tote's advisory board is actively involved with the company's research and development, strategy, and growth.

1572786575516 copy_edited.jpg
1606170022898 copy_edited.jpg
1587253560206 copy_edited.jpg

Maxime Cohen, PhD

Joanne Nemeroff

Bahar Satelli, PhD

Steve Brown

Retail Advisor

Merchandising & B&P Advisor

AI Advisor

Retail Analytics Advisor

Professor of retail management and operations management at McGill University, co-director of the Retail Innovation Lab. Previously at NYU Stern and Google AI with a Ph.D. in operations research from MIT

International retail leader with 25+ years in business strategy at brands like Holt Renfrew, La Senza, Sears, Call It Spring, Reitmans, and Frank and Oak. She is an active board member, advisor, and mentor

Senior data scientist in AI & Analytics. Forbes “Women in AI to Watch 2020.’ Bahar received her Ph.D. in computer science from Concordia University

Head of international markets merchandising at Calvin Klein. Global TED Speaker; TED talk on "How data is driving the future of fashion." 18+ years of experience in product development, buying, and merchandising

  • Grey LinkedIn Icon
  • Grey LinkedIn Icon
  • Grey LinkedIn Icon
  • Grey LinkedIn Icon

Better Planning is Better for the Planet

Around 30 percent of all clothes made around the world are never sold and the cost of this inventory distortion is estimated to be 210 billion USD.

We work with brand partners to reduce waste: by using data to effectively design, buy, and produce, we will reduce the amount of unsold products that end up in landfill.